ALL THAT ZAZZ By Mary N. DiZazzo |
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Nails in the Limelight Ciao bella, Hope all my readers are enjoying summer. I know everyone enjoys a good read of interesting true facts. Well, here goes for this first column in the sizzling month of August. 1899 – Bebe Daniels stars in the stage production of The Manicure Girl. She went on to become a silent film star. 1920 – Screen stars preferred a waif-like look—short hair and slender figures. Nails are unpolished but the development of automobile paint leads the way for today’s nail enamels. 1925 – Beatrice Kaye, a manicurist at MGM, sparked the moon manicure in which the free edge and the lunula are left bare. 1929 – Prima ballerina Anna Pavlova does a Cutex polish ad. 1930 – The moon manicure thrives in various intensities of red. Ladies of the silver screen favor a look of cool sophistication and elegant grooming 1932 – Featuring a man getting a manicure on the cover of the December 17th issue of Collier’s Magazine. 1933 – Actress Dorothy Hess introduces the electric manicure set at the American Beauty and Styles Exposition. 1940 – A Norman Rockwell illustration of a manicure in progress appears on the cover of the May 18 edition of the Saturday Evening Post. 1940 – Rita Hayworth’s long red nails set a fashion trend. A softer oval shape polishes her glamorous look of a worldly seductress in red. 1950 – Vogue magazine advertises a kit containing nail polish, lipstick, and lip liner for $1.60. 1968 – Seventeen magazine’s cover girl features active-length nails polished in a light frost, not too different than what you might see on the magazine’s cover today. Also in 1968 – Madge the Manicurist represents Palmolive dish-wash in a series of ad campaigns, allowing the spokeswomen to reach iconic status. Stay tuned for Nails in the Limelight part II. Buona giornata and God bless the United States of America! [Facts are taken from Nails Magazine.]
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